Invalid clicks are as old as online advertising exists in this world. Advertisers clicking on competitors advertisements, Publishers clicking on ads from their own platforms, click bots and click farms there are plenty of ways to generate it. So, how can we avoid these? Ways To Prevent Invalid Clicks From Your Marketing Campaigns Preventing invalid…
When a company spends advertising or marketing budget online it is important to track results, in order to compare successful campaigns, to the not-so-successful campaigns. Cost per conversion (CPC) is an important metric to obtain on a daily or monthly basis to discover campaign improvements. Cost Per Conversion CPC is a marketing metric used…
Geo-fencing is a technology that allows you to define a virtual boundary around a geographic location using GPS or RFID (Radio-Frequency Identification) technology. This boundary can then be used to trigger certain actions. As example, sending notifications or messages, or advertisements when a device enters or exits the defined area. Geo-fencing is commonly used for…
The main benefits of paying per lead is that the advertiser exactly knows how much they pay per lead. Regardless, the CPM or the CPC values, the advertiser pays a fixed amount for a lead. In principle does the advertiser relay all the risk of the costs per lead to the marketing agency. The level…
Paid online advertising has been launched about 20+ years ago. But as this digital world seems to be evolving rapidly, the opportunities are now. As part of effective digital marketing strategies paid online advertising can deliver traffic with precision. Discover the benefits of PPC, Social Media Ads, Display Ads, Google Search and more to reach…
.Cost per Acquisition (CPA) is a marketing metric that measures the cost of acquiring a new customer or conversion through a particular marketing channel or campaign. The metric calculated by dividing the total cost of a marketing campaign by the number of acquisitions or conversions resulting from it. Understanding CPA helps businesses evaluate the effectiveness…
Programmatic Display Advertising could transform the digital advertising sphere like never before. Programmatic advertising has taken the marketing and advertising world by storm the last couple of years and is leaps ahead of the rest in terms of technology and innovations. This last one, is where some of the larger players in the digital marketing…