geo-fencing

Geo-Fencing

Digital Marketing

Geo-fencing is a technology that allows you to define a virtual boundary around a geographic location using GPS or RFID (Radio-Frequency Identification) technology. This boundary can then be used to trigger certain actions. As example, sending notifications or messages, or advertisements when a device enters or exits the defined area. Geo-fencing is commonly used for…

Pay Per Lead

Digital Marketing

The main benefits of paying per lead is that the advertiser exactly knows how much they pay per lead. Regardless, the CPM or the CPC values, the advertiser pays a fixed amount for a lead. In principle does the advertiser relay all the risk of the costs per lead to the marketing agency. The level…