Advertising With Google

Start advertising with Google in the form of Google Ads. It is the ultimate online marketing tool. Google is also the largest pay-per-click network in the world. When you have a traditional business, what would you do to increase your brand’s profile? Advertise!

Online Advertising can be extremely complicated or can be kept relatively simple.
The best part of advertising with google is that advertising efforts immediately can be measured. You can immediately track how your advertising dollars are converting into buyers of your products, or users of your services. In traditional advertising, this is a lot harder.

Google vs Other Online Advertising Platforms

The largest advertising company in the world is Google with merely $100+ billion annual sales. There are other players big and small in this market too. Bing, Yahoo Ads Network, Facebook and others all aim for a piece of the same pie. But if you can’t do it with Google, then you definitely can’t do it with the others. Our advice, Google first then the rest.

What is Google?

Google, the most popular search engine in the face of the planet. Not only that, it also has become the most intensive online advertising network in the world. On one side ads, where you can place ads, and on the other side Adsense, the network that publishes all the Google advertisements on websites.

You might have heard it before. Google Ads is one of the most sophisticated advertising systems, with a very large technology backbone. Anyone with a Gmail account can set up an account within minutes and can have a campaign up and running within 15 minutes. But is your advertising campaign effective? You need some strategies to have an effective campaign.

Keyword Research

In ads, the only thing which counts is the text. Catchphrases, and what we call keywords or keyphrases. Keywords, trigger ad placements. Which keywords capture your business? Which keywords will people search for to find your web pages? Which keywords convert your product or service best? Keyword research needs to be done before every ads campaign.

Google Ads

Google Ads are effective. In principle, there are two options.

You can pump in an excessive amount of money to convert your visitors into customers. Or you run your campaigns lean and mean to make them effective, and have fewer dollars reach a higher conversion.

The last option, requires skills, daily tenacity, and applied strategies. Savings are made easier if you understand Google Ads to the last detail.

Pay Per Click – PPC

With Google Ads, you only pay Google when someone has clicked on your advertisement, no matter how many times Google has shown your advertisement on their networks.

This system is called pay-per-click or PPC advertising. Some keywords cost $0.03 cents per click, others cost $30.00 per click. Running competitive campaigns you can pay less per click, or get more clicks for the same financial investment.

Advertising with Google Ads is an amazing and profitable system. Let it work for you and your business too.

Our Google Ads specialists have specialized in local search advertising for many years and can help you run successful Google campaigns on a smaller budget.