invalid clicks

Invalid Clicks

Invalid clicks are as old as online advertising exists in this world. Advertisers click on competitors’ advertisements, Publishers click on ads from their own platforms, click bots and click farms there are plenty of ways to generate it. So, how can we avoid these?

cost per conversion

Cost Per Conversion Marketing Campaign

When a company spends advertising or marketing budget online it is important to track results, in order to compare successful campaigns, to the not-so-successful campaigns. Cost per conversion (CPC) is an important metric to obtain on a daily or monthly basis to discover campaign improvements.   Cost Per Conversion CPC is a marketing metric used…

paid online advertising

Paid Online Advertising

Paid online advertising has been launched about 20+ years ago. But as this digital world seems to be evolving rapidly, the opportunities are now. As part of effective digital marketing strategies paid online advertising can deliver traffic with precision. Discover the benefits of PPC, Social Media Ads, Display Ads, Google Search and more to reach…

ProperLy Marketing for Google ads and online marketing. Advertising with google can be very effective.

Advertising With Google

Advertising With GoogleStart advertising with Google in the form of Google Ads. It is the ultimate online marketing tool. Google is also the largest pay-per-click network in the world. When you have a traditional business, what would you do to increase your brand’s profile? Advertise!   Online Advertising can be extremely complicated or can be…