What is Programmatic is a very big question, with a complex answer. Programmatic Display Advertising could transform the digital advertising sphere like never before. Programmatic advertising has taken the marketing and advertising world by storm in the last couple of years and is leaps ahead of the rest in terms of technology and innovations. This last one is where some of the larger players in the digital marketing world have come to a standstill.
Programmatic, as it is called for short in the advertising world, suddenly opens completely new doors, but also offers completely new technological strategies.
What Is Programmatic Display Advertising?
Programmatic display advertising is the use of software to automate the buying and placement of advertising online. It uses data and algorithms to target specific audiences, determine the most effective ad placement, and optimise ad performance in real time. Programmatic advertising can be used for both digital and traditional advertising media, such as display ads, video ads, and audio ads.
What Makes Programmatic Advertising So Different?
Programmatic advertising is a game-changer in the world of advertising. It uses sophisticated technology and data-driven algorithms to automate the buying and placement of ads, making it more efficient and cost-effective than traditional methods. One of the key differences of programmatic advertising is the ability to target specific audiences with precision, using data such as demographics, browsing behaviour, weather and location. Additionally, programmatic advertising allows for real-time optimization, so advertisers can quickly adjust their campaigns to improve performance. Overall, programmatic advertising offers a level of control, efficiency and personalization that traditional methods simply cannot match.
Can Programmatic Advertising Also Handle Search?
Programmatic advertising is not only limited to display ads, it also can handle search advertising. Programmatic search advertising, also known as programmatic SEM, uses the same technology and algorithms as programmatic display advertising to automate the buying and placement of search ads. This allows advertisers to target specific audiences, optimize ad performance in real time, and gain insights into the effectiveness of their campaigns. Programmatic search advertising can be integrated with other forms of programmatic advertising, such as display and video ads, to create a more holistic and effective advertising strategy. Overall, programmatic search advertising is a powerful tool for advertisers looking to improve the efficiency and effectiveness of their search ad campaigns.
In-Game Advertising
In-game advertising refers to the practice of placing advertisements within video games. This can include banners, billboards, product placement, or even entire virtual worlds built around a brand. In-game advertising offers a unique opportunity for brands to reach a highly engaged and captive audience. Unlike traditional forms of advertising, in-game ads are seamlessly integrated into the game, making them less intrusive and more likely to be noticed. Additionally, in-game advertising allows brands to target specific demographics, such as young males, who are often hard to reach through traditional advertising methods. With the rise of mobile gaming and the increasing popularity of esports, in-game advertising is becoming an increasingly important part of an effective advertising strategy.
Hyper Local Advertising
Hyperlocal advertising is a type of programmatic advertising that targets a specific geographic location, such as a city, neighbourhood, specific building or even a specific area inside the building. This can be achieved by using location data from devices such as smartphones and targeting ads to users in that area. Hyperlocal advertising is especially useful for businesses that have a physical presence, such as restaurants or retail stores, as it allows them to reach potential customers in their immediate vicinity. Programmatic advertising technology makes it possible to deliver hyperlocal ads in real time and to optimize performance. Hyperlocal advertising can be used in a variety of formats, such as display ads, video ads, and search ads, making it a versatile tool for businesses looking to increase foot traffic and boost sales.
Online & Real Time Reports
Programmatic advertising allows for real-time reporting, which means that advertisers can access data on their campaigns as they are running. This allows them to quickly identify areas that need improvement, and make adjustments to optimize performance. Real-time reporting also enables advertisers to see which ads are resonating with their target audience, and which are not. This level of granularity helps advertisers to make data-driven decisions and to allocate their budgets more effectively. Additionally, programmatic advertising platforms usually offer detailed analytics, like metrics on click-through rates, conversions, and audience demographics, which can be used to improve future campaigns. Overall, programmatic advertising’s real-time reporting provides advertisers with the ability to make more informed decisions and improve the ROI of their campaigns.
How Is Programmatic Advertising Different from Advertising With Google?
Programmatic advertising and advertising with Google are similar in some ways, but there are also some key differences. Both methods use data and algorithms to target specific audiences and optimise ad performance. However, programmatic advertising is not limited to Google as a platform, it can be used across multiple platforms and channels. Programmatic advertising is typically done through a demand-side platform (DSP), which allows you to buy advertising inventory from a large number of multiple sources. Google, on the other hand, operates its own platform, Google Ads, which allows you to place ads on Google’s search and display network. Additionally, Programmatic advertising allows for real-time optimization, so advertisers can quickly adjust their campaigns to improve performance. Google Ads is a powerful tool for reaching potential customers, but programmatic advertising can give more flexibility and control to advertisers.
How Can I Start With Programmatic Advertising?
Starting with programmatic advertising can seem daunting, but it is actually quite straightforward. The first step is to choose a programmatic advertising platform or a demand-side platform (DSP) like Eskimi. Once you have chosen a platform, you can create your first campaign by defining your target audience, budget, and ad placement. You can use data such as demographics, browsing behaviour, and location to target specific niche audiences. Additionally, you can create different ad formats like display, video, and audio ads. It is important to set up tracking pixels, to measure the performance of your campaigns. Once your campaign is live, you can use the real-time reporting feature to optimize your performance in real-time. With programmatic advertising, you can achieve better results with less effort, and at a lower cost.
Programmatic display advertising can also propel your business, brand, products or services forward. Give us a call today, or reach out to our dedicated ProperLy account managers.
