Geo-Fencing
Geo-fencing is a technology that allows you to define a virtual boundary around a geographic location using GPS or RFID (Radio-Frequency Identification) technology. This boundary can then be used to trigger certain actions.
Pay Per Lead Marketing Campaign
The main benefit of pay per lead campaigns is that the advertiser exactly knows how much they pay per lead. Regardless, of the CPM or the Cost Per Conversion values, the advertiser pays a fixed amount for a lead.